R U T G E R S U N I V E R S I T Y – N E W A R K
RU-N’s College of Arts & Sciences had a fledgling communications operation when I arrived in 2011. I created a strategic plan, developed complementary products across multiple platforms, oversaw the launch of a new website (coordinating 40 departments + research institutes + academic support areas), supported our development team with editorial products to drive fundraising, and wrote/shot/edited articles appearing on Arts & Sciences and Rutgers University–wide platforms—helping to dramatically increase the college’s reach and fundraising. I also placed stories in Rutgers publications and mainstream media outlets, curated homepage content on the school’s website, and promoted stories that advanced strategic A&S priorities through traditional and social media and other channels. Below is a small sample of my deliverables.
Alumni / donor newsletters
I wrote, shot and oversaw the design and production of a bi-annual 8-page newsletter for alumni and friends of the college. The concept was in support our development team, the design part of an overall visual identity I helped create for the college’s new communications plan starting in 2011.
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graduate program brochures
I created graduate-program recruitment brochures for several departments, helping hone their concept—then writing, editing, shooting, and overseeing design and production.
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weekly news & events e-newsletters
As part of the college’s new communications plan, I oversaw the design and production of a weekly email newsletter for faculty and staff. The image to the left reflects a new iteration matching a recent re-design of our website.